Legendary cricketer Sachin Tendulkar took to social media platform X (formerly Twitter) and informed that his deepfake video promoting a mobile application is doing rounds on social media. Sachin Tendulkar is the latest among celebrities to fall victim to misrepresentation through deepfake videos. He called it disturbing to see such rampant misuse of technology.

“These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” Sachin Tendulkar said in a post on X.